Post by account_disabled on Dec 30, 2023 7:09:25 GMT
Faced with an uncertain future due to the upcoming disappearance of cookies , Google held a round table today with several specialized media in the marketing and advertising industry, which MarketingDirecto.com had the opportunity to attend. At this meeting, Alex McPhillips, Corporate Communications Manager, Google EMEA, and Chetna Bindra, Product Management – User Trust and Privacy at Google, were in charge of presenting the solutions that Chrome recently announced: FLoC and Privacy Sandbox, about which today has shared its progress in relation to third-party cookies, thanks to a series of mechanisms adapted to the future and more respectful of privacy on the web. Progress that will contribute to the work of publishers and advertisers while protecting people's privacy while they move around the network. To begin with, Bindra explained that Internet advertising is at risk if the increase in user expectations about privacy is not reciprocated .
Online privacy searches grew more than 50% from 2019 to 2020,” he stated, and it is expected that in 2021 there will be more regulation, legislation and satisfaction of the demand for privacy, with more Phone Number List restrictions on identifiers (devices, browsers, etc.). televisions, etc.). For Google, Bindra explained, although it considers that privacy changes are necessary to maintain a healthy website, it is also essential that user expectations are met and the entire ecosystem is taken into account, developing in a collaborative process. For this reason, proposals such as FLoC and FLEDGE explore alternatives to reach relevant audiences while respecting their privacy . At the same time, the company is working to help buyers decide how much to bid on the ads those audiences see. Thus, Google has invited demand-side ad exchange platforms and advertisers to experiment with this technology in its Privacy Sandbox, whose experience will help Google ensure that ad auctions continue to function satisfactorily when cookies disappear. third parties.
Pivacy Sandbox A “sandbox” or “sandbox” is a testing environment that is used to isolate untested code and experiment with it , outside of production environments or software deployments. Chrome launched Privacy Sandbox in August 2019 as a collaborative initiative with the entire web community, aimed at developing a series of open standards with the aim of improving privacy on the Internet. A fundamental element within this initiative is the disappearance of intrusive web tracking carried out by third-party cookies and, in parallel, the development of privacy mechanisms that provide coverage for the advertising sector. Sandbox is a series of proposals to satisfy use cases without a user-level tracking mechanism Regarding this solution, Bindra explained that it is a series of proposals to satisfy use cases without a tracking mechanism at the user level. “A variety of ecosystem participants are offering proposals in the early stages. It is discussed in existing open and public web standards forums.
Online privacy searches grew more than 50% from 2019 to 2020,” he stated, and it is expected that in 2021 there will be more regulation, legislation and satisfaction of the demand for privacy, with more Phone Number List restrictions on identifiers (devices, browsers, etc.). televisions, etc.). For Google, Bindra explained, although it considers that privacy changes are necessary to maintain a healthy website, it is also essential that user expectations are met and the entire ecosystem is taken into account, developing in a collaborative process. For this reason, proposals such as FLoC and FLEDGE explore alternatives to reach relevant audiences while respecting their privacy . At the same time, the company is working to help buyers decide how much to bid on the ads those audiences see. Thus, Google has invited demand-side ad exchange platforms and advertisers to experiment with this technology in its Privacy Sandbox, whose experience will help Google ensure that ad auctions continue to function satisfactorily when cookies disappear. third parties.
Pivacy Sandbox A “sandbox” or “sandbox” is a testing environment that is used to isolate untested code and experiment with it , outside of production environments or software deployments. Chrome launched Privacy Sandbox in August 2019 as a collaborative initiative with the entire web community, aimed at developing a series of open standards with the aim of improving privacy on the Internet. A fundamental element within this initiative is the disappearance of intrusive web tracking carried out by third-party cookies and, in parallel, the development of privacy mechanisms that provide coverage for the advertising sector. Sandbox is a series of proposals to satisfy use cases without a user-level tracking mechanism Regarding this solution, Bindra explained that it is a series of proposals to satisfy use cases without a tracking mechanism at the user level. “A variety of ecosystem participants are offering proposals in the early stages. It is discussed in existing open and public web standards forums.