Post by account_disabled on Jan 3, 2024 5:57:38 GMT
Although it is vital, it is not the only thing that matters. People don't “fall in love” with a product, they fall in love with what the brand represents . In the words of Sasha Strauss, founder and director of Innovation Protocol, it is not enough to be the best in functional matters, you have to create a “belief system” or “belief system” around brands: a unique way of seeing the world. Human beings are constantly searching for meaning, and the consumption of products and services is one way to do so. Today we are surrounded by information, there are thousands of brands that want to catch our attention and only those that are deeply rooted in our minds and hearts succeed. That's why branding is now more important than ever .
Digital media give us immense possibilities to connect with people, since they Special Data allow us to dialogue with users, listen to them and build with them. Consistency and flexibility A brand must have well-defined values that adapt naturally to different media. Everything you do will speak about your brand, from a video on YouTube to the way you answer a question. Define the media Not all brands need to be on all platforms. To make this decision you must think about the user: where they are, what they do for fun, how they get information, etc. Think people, not screens In digital branding, as in content marketing, the focus is people.
It's about generating value by teaching them something, offering them valuable information or even entertaining them. Think about how you are going to do this across the different touchpoints, both on and offline. Don't talk so much about yourself Personally, I don't like people at all who go on and on about how wonderful their life is without even asking you how you are. The same thing happens with brands, we like those that share interests with us and care about listening to us and making our lives a little better. Therefore, investigate It's the best way to know your audience and provide value.
Digital media give us immense possibilities to connect with people, since they Special Data allow us to dialogue with users, listen to them and build with them. Consistency and flexibility A brand must have well-defined values that adapt naturally to different media. Everything you do will speak about your brand, from a video on YouTube to the way you answer a question. Define the media Not all brands need to be on all platforms. To make this decision you must think about the user: where they are, what they do for fun, how they get information, etc. Think people, not screens In digital branding, as in content marketing, the focus is people.
It's about generating value by teaching them something, offering them valuable information or even entertaining them. Think about how you are going to do this across the different touchpoints, both on and offline. Don't talk so much about yourself Personally, I don't like people at all who go on and on about how wonderful their life is without even asking you how you are. The same thing happens with brands, we like those that share interests with us and care about listening to us and making our lives a little better. Therefore, investigate It's the best way to know your audience and provide value.