Post by account_disabled on Mar 16, 2024 4:34:49 GMT
Stylight helps you create your outfits! Are you tired of leafing through magazines full of clothes and thinking ''I like these jeans, but where could I buy them? The E-commerce and Community Fashion Stylight has given an answer to this question, using a new Shazam function transforming a printed medium into a digital experience. For those who don't know, this brand is an e-commerce through which users can search for products among thousands of brands and shops on a single site. screenshot_stylight-de_board Their new campaign launched in Germany targets women between 18 and 39 years old, who use smartphones and who own the Shazam app (usually used to search for music).
Newspapers are still the biggest source of inspiration for fashion Find Your Phone Number lovers, but looking online for items seen in newspapers is difficult. How does Stylight work? The brand placed a print ad on the front pages of Hijack magazine, hinting to readers that they could use their smartphone cameras and the Shazam app to scan any item in the magazine and purchase it directly through Stylight. A revolution for shopping, don't you think? On the day Hijack magazine was published, the marketing team scanned every page with shoppable fashion items, creating URL pages related to the products. Every article in the magazine can be scanned through Shazam and then purchased on Stylight. The key to this campaign was Visual Shazam, a new feature of the app in question. Image recognition technology may not be entirely new, but Shazam has made the technology faster, more reliable.
The app has been installed on the smartphones of 90% of Stylight's target audience. This means there was no need for any further downloads. Will this campaign have been successful ? Yes, it resulted in more than 20,000 scans, with an average conversion rate of 38%. Fashion influencers talked about the campaign on social media, and 186 products from the magazine in question sold out on Stylight during the campaign. Furthermore, the magazine has received hundreds of emails and letters from readers enthusiastic about this new opportunity, and from now on every issue of the magazine will be integrated with this service. What do you think about it? Would you like to use it for your purchases?
Newspapers are still the biggest source of inspiration for fashion Find Your Phone Number lovers, but looking online for items seen in newspapers is difficult. How does Stylight work? The brand placed a print ad on the front pages of Hijack magazine, hinting to readers that they could use their smartphone cameras and the Shazam app to scan any item in the magazine and purchase it directly through Stylight. A revolution for shopping, don't you think? On the day Hijack magazine was published, the marketing team scanned every page with shoppable fashion items, creating URL pages related to the products. Every article in the magazine can be scanned through Shazam and then purchased on Stylight. The key to this campaign was Visual Shazam, a new feature of the app in question. Image recognition technology may not be entirely new, but Shazam has made the technology faster, more reliable.
The app has been installed on the smartphones of 90% of Stylight's target audience. This means there was no need for any further downloads. Will this campaign have been successful ? Yes, it resulted in more than 20,000 scans, with an average conversion rate of 38%. Fashion influencers talked about the campaign on social media, and 186 products from the magazine in question sold out on Stylight during the campaign. Furthermore, the magazine has received hundreds of emails and letters from readers enthusiastic about this new opportunity, and from now on every issue of the magazine will be integrated with this service. What do you think about it? Would you like to use it for your purchases?